We’ve known for a while we’re a little different, operationally, creatively, and well, pretty much holistically. We’ve always felt it was our strong suit, and we’re excited to have defined it in a visual way. Our new brand is a product of the entire Kicks team—you’ll find a bit of all of us infused within it, and we hope our clients, potential clients, friends, family, peers, and colleagues get as much of a kick out of it as we do.